Danielle Francis

Why did you decide to be a part of the 2019 London PA Awards?

As a previous nominee and winner, I recognise the excitement you feel to be recognised for your hard work and commitment.

I believe it is important for the industry to reward those who really go above and beyond in their role, but also it gives new entrants to the industry something to strive for and role models to look up to.

The London PA Awards give a platform for PAs to be significantly recognised for their contributions to both their organisations and the PA industry overall.

Which attributes do you feel make PA’s so fundamental in 2019?

PAs are now more skilled than ever before. The role is no longer simply secretarial, but can involve a number of other areas of the business for example finance, HR and project management.

PAs are so often forgotten, however so many Executives keep saying how essential the are in order for them to be successful.

Which skills do PA’s need, now more than ever?

Flexibility and adaptability are probably two of the most important attributes in 2019, given the constant changes in industry and especially the rise in AI.

Technology is moving forward so quickly it is important for PAs to adapt to these changes, but also use their soft skills in order to really make a difference.

Networking, communicating and negotiating are all skills that we can use to enhance PA support and adapt the role.

If you could change or further support the PA community in any way, what would you do?

I think it is important to recognise that EAs, PAs, Administrators, Secretarys and all Business Support are essential for any business to run well.

I wish the community was more recognised overall and also that more training and upskilling was welcomed by businesses to keep us on top of our game.

What is your proudest career moment so far?

I don't know if I have one stand out moment, but I would say that I am proudest to be nominated for awards (and of course winning!), being asked to speak publicly and share my knowledge, and mentoring other PAs and watching them grow and be successful.

What is your personal goal for 2019?

My personal goal this year is to continue with my own development. I have recently started to study 2 HR qualifications and I hope to gain my diplomas very soon.